Lancia Automobiles is an Italian car manufacturer with it’s headquarters in Turin, Italy managed by Stellantis Europe S.p.A. With almost 117 years of history, Lancia is now ready to start its Renaissance with a 10-year strategic plan that is rapidly moving ahead. In 2021, Lancia was made part of a joint group with sister companies Alfa Romeo and DS Automobiles, to develop new premium models for the 2024 model year. On 15 April 2023, Luca Napolitano presented the Lancia Pu+Ra HPE Concept in Milan. The L74 crossover was confirmed to be a new Gamma, a five-door fastback like the original, scheduled for a 2026 release. Stellantis Europe S.p.A., formerly known as Fiat Group Automobiles S.p.A. from 2007 to 2014 and FCA Italy S.p.A. from 2014 to 2023, is the Italian subsidiary of the multinational automaker Stellantis
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History
The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia (1881–1937) and Claudio Fogolin. It became part of Fiat in 1969.
Class, exclusivity and unmistakable Italian style: the hallmarks of Lancia. For more than 100 years, the brand has been offering elegant models that are adaptable to everyday life, such as the compact Ypsilon, the Musa city limousine and the Delta, which merges attractive styling with a bold and innovative temperament. These values are also reflected in the bifuel (LPG/gasoline) ECOCHIC range, an innovative concept in eco-friendly automobiles that are luxurious yet affordable, responsive yet fuel efficient. As part of the integration of the distribution activities of Fiat Group Automobiles and Chrysler Group in Europe, a reorganization of the Chrysler and Lancia sales networks was initiated in May 2010 which will result in the creation, by the end of 2014, of a new integrated distribution network with more than 1,000 points of sale across Europe. The current logo was unveiled in late 2022.