Shenzhen BYD New Energy Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and the Mercedes-Benz Group. In late 2014 the company produced a single model with an all-electric range of up to 300 km (190 mi). The car was initially put on sale in selected Chinese cities only.
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Founded: May 2010
Headquarters: Shenzhen, Guangdong, China
Area served: China
Owners: BYD Auto (90%) Mercedes-Benz Group (10%)
Shenzhen DENZA New Energy Automotive Co., Ltd. (DENZA Auto) is a 50:50 joint venture of Daimler Greater China Ltd. (Daimler AG) and BYD Automotive Industry Co., Ltd. Established in 2011, DENZA Auto was the first Sino-German joint venture dedicated to battery electric vehicles. Combining Daimler’s renowned engineering expertise in safety and quality with BYD’s leading battery technology, DENZA Auto was the first electric vehicle manufacturer in China to conduct crash tests according to the C-NCAP standard, receiving a 5-star rating. DENZA is one of the key pillars of Daimler’s New Energy Vehicle strategy in China, contributing to its NEV offensive as a homegrown brand. In December 2021 it was announced the Daimler will reduce its share to 10% and BYD will hold 90%.
DENZA Logo is comprised of a central water-drop supported by two hands. The blue drop represents the technology and the future, reflecting DENZA to pursue a pure and natural environmental vision. The two hands represent the mutual support of our joint venture partners, aiming at protecting the environment and nature, devoting to new-energy vehicle industry as well as fulfilling the duty of environment protection.