Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE.

Porsche Cars North America

Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche sports cars, SUVs, and sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 186 dealers. PCNA is a wholly-owned subsidiary of Porsche AG.

Porsche has a long history in U.S. with the first model being imported to New York in 1950. With success, came the need for a wholly owned susidary; thus PCNA (Porsche Cars North America, Inc.) was formed in January 1984 and began operation on September 1, 1984. PCNA also assumed distribution operations for Canada on January 1, 1995. In early 2008, Porsche created Porsche Cars Canada as an independent importer of automobiles, parts and accessories through its 12 Canadian dealers. As a separate subsidiary with dedicated leadership, Porsche Cars Canada has market and financial accountability as an importer and reports directly to Porsche headquarters in Stuttgart, Germany

Porsche Cars North America
One Porsche Drive
Atlanta, GA 30354

Call us at 1-800-PORSCHE (1-800-767-7243)

 

Porsche AG (Dr. Ing. h.c. F. Porsche AG)

Porsche AG is the sports car manufacturer headquartered in Stuttgart, Baden-Württemberg, Germany.

Dr. Ing. h.c. F. Porsche Aktiengesellschaft
70435 Stuttgart
Germany
Tel. +49 711 911-0

Porsche AG’s IPO on September 29, 2022. Porsche AG Share are traded on the German Boerse-Frankfurt Stock Exchange.

Porsche SE

Porsche SE stock is a holding company that owns 53.3% of Volkswagen (VOW3), the parent company of Porsche AG.

Porsche Automobil Holding SE (“Porsche SE”) is a European Company (Societas Europaea) and is headquartered at Porscheplatz 1 in 70435 Stuttgart, Germany. Porsche SE is a holding company with investments in the areas of mobility and industrial technology. In particular, it holds the majority of the ordinary shares in Volkswagen AG, the parent company of the Volkswagen Group, Volkswagen AG directly and indirectly holds investments in AUDI AG, SEAT S.A., ŠKODA AUTO a.s., Dr. Ing. h.c. F. Porsche AG (“Porsche AG”), TRATON SE (“TRATON”), Volkswagen Financial Services AG, Volkswagen Bank GmbH as well as in numerous other companies in Germany and abroad. The investments of Porsche SE fall into two categories. The first category includes the long-term core investment in Volkswagen AG. The second category comprises portfolio investments that Porsche SE generally holds for a temporary period of time focus in both investment categories is on mobility and industrial technology.

Porsche SE shares are listed on the Frankfurt Stock Exchange under the ticker symbol (PAH3). The company’s American Depositary Shares (ADS) can be traded over the counter (OTC) in the US market, where they trade under the ticker symbol ( POAHY ). They represent one-tenth of an ordinary share of Porsche Automobile Holding SE.

All ordinary shares issued by Porsche SE are owned by the Porsche and Piëch families. These shares have voting rights. All preferred shares, with no voting rights, are trading on public markets.

As for Porsche AG, three-quarters of its ordinary shares minus-one share are owned by Volkswagen, while 25% plus-one-share are owned by Porsche SE. This gives Porsche SE full control over Porsche AG.

Meanwhile, 25% of the preferred shares issued by Porsche AG were sold to the public. According to Porsche, more than half of all preferred shares are held by institutional shareholders, most are outside of Germany.

Since August 1, 2012, Volkswagen AG has held 100% of the shares in Porsche AG via Porsche Holding Stuttgart GmbH. On September 28, 2022, Volkswagen placed 25% of the preferred shares (including surplus allocation) of Porsche AG with investors for a placement price of €82.50 per preferred share. Since the following day, these preferred shares have been traded on the stock exchange. The basis for the IPO was a comprehensive agreement on the conclusion of several contracts between Volkswagen and Porsche SE. In this connection, both parties agreed, among other things, that Porsche SE acquire 25% of the ordinary shares in Porsche AG plus one ordinary share of Volkswagen. The price per ordinary share was the placement price per preferred share plus a premium of 7.5%. These were acquired in two tranches. A first tranche of 17.5% of the ordinary shares plus one ordinary share was transferred to Porsche SE in October 2022. The second tranche of 7.5% of the ordinary shares in Porsche AG was concluded on December 30, 2022. As of this day, ownership was transferred to Porsche SE. The other shares in ordinary share capital of 75% less one ordinary share in Porsche AG continue to be held by Porsche Holding Stuttgart GmbH as of the reporting date.

As of the reporting date, Porsche AG remains a subsidiary of Porsche Holding Stuttgart GmbH. A domination and profit and loss transfer agreement was in place between Porsche AG and Porsche Holding Stuttgart GmbH up to and including December 31, 2022. The domination agreement ended pursuant to section 307 AktG as of December 31, 2022 and with it the contractual group with Volkswagen AG. In connection with the IPO and the sale of ordinary shares in Porsche SE, Volkswagen AG and Porsche SE agreed on a significant participation of representatives of Porsche SE on the Supervisory Board of Porsche AG. Final decision-making rights of the shareholder representatives on the Supervisory Board determined by Volkswagen with regard to directing relevant activities within the meaning of IFRS 10 at Porsche AG continue to result in the control of Porsche AG by Volkswagen AG (de facto group).

As of the reporting date, Porsche SE held the majority of voting rights in Volkswagen AG. The creation of rights of appointment for the State of Lower Saxony was resolved at the extraordinary general meeting of Volkswagen AG on December 3, 2009. This means that Porsche SE, via the Annual General Meeting, cannot elect all shareholder representatives to Volkswagen AG’s supervisory board for as long as the State of Lower Saxony holds at least 15% of the ordinary shares. The Porsche SE group (Porsche SE) is therefore classified as a related party as defined by IAS 24.

As part of the transfer of the operating business and, in turn, the transfer of Porsche Holding Stuttgart GmbH by Porsche SE to Volkswagen AG in fiscal year 2012, Porsche SE entered into the following agreements with Volkswagen AG and entities of the Porsche Holding Stuttgart GmbH group in particular:

Under the transfer agreement, Porsche SE in certain circumstances holds Porsche Holding Stuttgart GmbH, Porsche AG and their legal predecessors harmless from tax disadvantages that exceed the obligations from periods up to and including July 31, 2009 recognized at the level of these entities. In return, Volkswagen AG has undertaken to reimburse Porsche SE for any tax advantages of Porsche Holding Stuttgart GmbH, Porsche AG and their legal predecessors and subsidiaries relating to tax assessment periods up to July 31, 2009.

Porsche SE under certain circumstances holds its subsidiaries transferred under the contribution agreement, Porsche Holding Stuttgart GmbH and Porsche AG and its subsidiaries, harmless from certain obligations towards Porsche SE pertaining to the period up to and including December 31, 2011 and that go beyond the obligations recognized for these entities for this period.

It was also agreed to allocate any subsequent VAT receivables and/or VAT liabilities arising from transactions up to December 31, 2009 between Porsche SE and Porsche AG to the entity concerned.

Various information, conduct and cooperation duties were agreed between Porsche SE and the Volkswagen Group.

Volkswagen AG assumed responsibility for general financing for Porsche AG in the same way as it does for other subsidiaries of Volkswagen AG. In connection with the IPO of Porsche AG, on September 5, 2022, Porsche AG and Volkswagen AG concluded an agreement regulating future relations, in particular the cooperation, coordination and collaboration regarding certain matters. The agreement regarding collaboration in tax matters between Porsche AG and Volkswagen AG of September 18, 2022, encompasses the following in particular:

Volkswagen AG bears the tax risk of additional taxes, to the extent to which these are not already covered by corresponding risk provisioning.

Volkswagen AG assumes all pre-IPO costs, which also include potential taxes from pre-IPO structuring.

Statement of financial position items that resulted in higher income taxes at Volkswagen AG for assessment periods until the end of 2022, but can lead to tax benefits at Porsche AG through reversal effects in subsequent years from 2023 onwards , will be reimbursed to Volkswagen AG .

Various information, conduct and cooperation duties were agreed between Porsche AG and Volkswagen AG. Furthermore, Porsche AG entered into an industrial cooperation agreement with Volkswagen AG on September 5, 2022, which regulates the future design of the industrial and strategic cooperation between the Volkswagen Group and the Porsche AG Group. Under this agreement, Porsche AG and Volkswagen AG have agreed to further develop and detail out the existing cooperation between the contractual parties in the fields of purchase and procurement in a separate agreement. Therefore, and in accordance with the specifications of the Industrial Cooperation Agreement, Porsche AG and Volkswagen AG entered into a purchasing and procurement cooperation agreement. This agreement contains general principles for the continuation of the existing cooperation between the contractual parties, including rules on its general organisation as well as specific provisions for certain essential areas of purchasing and procurement.

Pursuant to a consortium agreement, the Porsche and Piëch families have direct and indirect control, respectively, over Porsche SE. Therefore, relations with individuals and entities of the Porsche and Piëch families are subject to the disclosure requirements. Pursuant to the announcement from January 9, 2023, the State of Lower Saxony and Hannoversche Beteiligungsgesellschaft Niedersachsen mbH, Hanover, hold 20.00% of the voting rights in Volkswagen AG on December 31, 2022. Furthermore, as mentioned above, the Annual General Meeting of Volkswagen AG resolved on December 3, 2009 that the State of Lower Saxony may appoint two members of the Supervisory Board (right of appointment).  source: Annual and Sustainability Report 2022 Porsche AG

Porsche AG headquarters in Stuttgart, Germany

The Porsche Museum

The Porsche Museum enlightens the visitor in an impressive, clear, and interesting manner about the entire history of what is now Dr. Ing. h.c. F. Porsche AG. Production cars have been just as important to the name recognition of the Porsche brand as many vehicles designed specifically for racing. Numerous vehicles and many small exhibits are displayed at the Porsche Museum in an unique ambience.

porsche.com/international/aboutporsche/porschemuseum

 

History

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Information below maybe outdates

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Porsche Automobil Holding SE

Porsche Automobil Holding SE was founded on June 26, 2007 at the annual general meeting of Porsche AG, with a unanimous vote of the shareholders. At the time, the objective was to spin off the operative automobile business as a wholly owned subsidiary and to create the holding company as a business unit responsible for managing equity investments.

Today, Porsche Automobil Holding SE manages its stake in Porsche Zwischenholding GmbH (50.1%), which in turn holds 100% of Porsche AG, as well as the stake in Volkswagen AG (50.7%).

The Porsche Automobile Holding SE is responsible for the stock of the operating subsidiary, Dr. Ing. h.c. F. Porsche AG, and for the investments in Volkswagen AG. With the new structure, Porsche ensures that the autonomy and independence of the traditional Stuttgart-based company remain fully protected. This is the main purpose of separating holding and operating activities. At the same time, the holding also represents a single company responsible for the management of stock.

The Porsche’s Extraordinary General Meeting on June 26, 2007 was the starting point for the Porsche Automobil Holding SE. Shareholders of the Dr. Ing. h.c. F. Porsche AG voted unanimously in favor of the operating activities of Porsche AG becoming the responsibility of a hundred percent subsidiary in accordance with the provisions of the Transformation Act, of adopting a controlling and profit transfer agreement between the holding company and the operating subsidiary, and also of transforming the holding company into a European Company, a so-called Societas Europaea (SE). The name ‘Porsche Automobil Holding’ was also unanimously approved. The company’s headquarters is in Stuttgart.

The decision to transform the company into an SE follows on from the fact that this is a modern form of company with an international focus, which will provide the prerequisites for the ongoing development of the Porsche Group. The supra-national legal status of an SE not only requires the creation of an open and international corporate culture, but also offers the opportunity to keep a Supervisory Board with twelve members, which thus far has proven to be an ideal number.

The SE was inscribed in the trade register on November 13, 2007. This required a draft final balance report from Dr. Ing. h.c. F. Porsche AG for July 31, 2007, which was finalized by the Supervisory Board the day before the registration. From a legal point of view, Porsche Automobil Holding SE and the former Dr. Ing. h.c. F. Porsche AG are one and the same legal entity. This means the change in corporate form to become an SE entailed no transfer of assets and liabilities. Nevertheless, the company received a new registration number with the Stuttgart District Court when it became a SE. All shareholders of the former Dr. Ing. h.c. F. Porsche AG became shareholders in Porsche Automobil Holding SE after the change in corporate form.

Porsche Automobil Holding SE
Dr. Ing. h.c. F. Porsche AG
Porscheplatz 1
D – 70435 Stuttgart
Telefon (0711) 911 – 0

 

Porsche Motorsports

Porsche can claim more than 30,000 race victories in almost every motor sports series worldwide, and while many of these successes have been achieved with immensely powerful specialist race cars like the evocative 917 and 956, the iconic 911 sports coupe is the bedrock on which the peerless racing reputation of the Stuttgart marque has been built.

The 911 demonstrates perfectly the Porsche philosophy of not only building sports cars in order to win races, but also to gain development know-how that can be incorporated into the evolution of its road cars. Successive generations of the rear-engined 911 have been honed on the race circuit since its debut in 1963, with customers benefitting from continuous improvements in key dynamic areas such as engine performance, braking and aerodynamics.

Porsche is the world’s largest manufacturer of racing cars; the Porsche 911 GT3 Cup race car competes in the Mobil1 Supercup, the world’s fastest international one-make Championship, which supports Formula One Grands Prix. The 911 GT3 Cup also entertains spectators around the world racing in the many domestic Carrera Cup Championships in Germany, Asia, France, Italy, Japan, Scandinavia and Great Britain. The all-new GT3 R is the first step for drivers moving up to GT racing, while the 911 RSR is the standard-bearer for the Porsche Works teams in international blue riband events like Daytona and the Le Mans 24 Hours.

With a record number of overall victories, Porsche is the most successful manufacturer in Le Mans history. In 2014, Porsche returned to Le Mans and the World Endurance Championship (WEC) with the factory-run 919 Hybrid sports prototype race car in the top LMP1 category, and scored its first outright victory in its debut WEC season in the final race in Brazil.

Porsche scored its 17th and latest success in Le Mans last June when Britain’s Nick Tandy, New Zealand driver Earl Bamber and German F1 star Nico Hulkenberg took the chequered flag in their 919 Hybrid LMP1 after 24 hours of flat out racing. Chasing this trio across the line was the second 919 Hybrid of Brendon Hartley (New Zealand), Mark Webber (Australia) and Timo Bernhard (Germany) to deliver a 1-2 result for the Stuttgart team. This trio ultimately clinched the 2015 Drivers’ World Endurance Championship, and the WEC Manufacturers’ Championship, for Porsche.

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Porsche History and Timeline

The Porsche name has become synonymous with sports cars and racecars because that is what company founders Ferdinand Porsche and his son Ferdinand (“Ferry”) set out to build when they first set up shop with 200 workers in 1948.

The senior Porsche, whose engineering experience included Daimler-Benz, established an independent design and engineering firm in 1931 and designed the Volkswagen Beetle. He brought a half-century of experience with innovation, from a turn-of-the-century four-wheel drive gasoline/electric hybrid vehicle to the virtually unbeatable Auto Union Grand Prix cars of the 1930s.

The younger Porsche helped grow the new company and was instrumental in designing the first Porsche sportscar, the 356. Though sporting just 40 horsepower from a rear-mounted, slightly souped-up Beetle engine, the first Porsche quickly made its mark with agile handling, as well as attributes almost unknown among sportscars of the day — comfort and reliability.

Porsche introduced its own engines in the mid-1950s, along with more powerful versions of the 356. After the 356 came a true legend among modern automobiles, the Porsche 911. Ahead of its time when introduced in 1964, the rear-engine 911 evolved over three decades when Porsche introduced a completely new 911 Carrera for 1999. The lineage includes 911 S (1967), the 911 Turbo (1974 [1976 in the U.S.]), the first 911 Cabriolet (1983) and the first all-wheel drive 911 Carrera 4 (1990).

Porsche introduced a series of front-engine models in the 1970s, starting with the four-cylinder 924 (1976) and the unrelated 928 powered by the company’s first V-8 engine (1978). From the 924 sprang the more powerful and sophisticated 944 and 944 Turbo, and finally the 968 in the early ‘90s. Porsche retired both the 968 and 928 in 1995 to focus on development of the rear-engine 911 and mid-engine Boxster.

Porsche is also synonymous with racing, and Porsche cars began competing almost immediately. To date, Porsche cars have won an estimated 24,000 auto races around the world, including more than 50 class wins at Le Mans.

A Humble Beginning (1948-1954)

1948

Porsche introduces the aerodynamic “356,” named for its design project number. Through 1949, the company hand-builds the first 52 cars in a small garage in Gmund, Austria.

1950

Porsche leases space in the Reutter body factory in Zuffenhausen, a Stuttgart suburb. Reutter builds bodies for the 356 and production reaches 369 for the year. Sportscar enthusiasts take notice of the lightweight, quick-handling 356. In New York, importer Max Hoffman places the first North American order for Porsches.

1951

Ferdinand Porsche dies. Horsepower for the 356 jumps to 60.

1953

550 Spyder road/race model proves a “giant killer” among larger, more powerful cars from Ferrari, Jaguar, Maserati and Aston-Martin.

1954

Speedster model introduced as low-priced, “stripped-down” version of 356. Today the 1954-1957 Speedsters are among the most sought-after Porsches by collectors.

Growth and Success (1956-1963)

1956

10,000^th Porsche built. Top performance road car is 100-hp Carrera.

1958

10,000^th 356 built. Porsche outsources body production as demand grows.

1962

Porsche establishes independent distribution network in Europe.

1963

Successor to the 356 first shown — the 911 powered by an all-new 2.0-liter, 130-hp six-cylinder engine. Porsche takes over its former body subcontractor, Reuter and establishes its own distribution network in the United States. Worldwide annual production surpasses 11,000.

A Sportscar Legend (1964-1972)

1964

911 production begins and the new model is an instant hit. US price: $5,500

1965

10,000^th356 production ends after 17 years and 77,361 built. Porsche quickly responds to demand for new entry model with the 912 — the 911 body with the former 356 four-cylinder engine. US price: $4,000.

1966-1970

Porsche expands the 911 range quickly, adding an innovative Targa with removable roof panel (1966), Sportomatic semi-automatic transmission (1967), the high-performance 911 S (1967), a lower-priced 911 T (1968), fuel injection (1969) and larger engines (1970).

1969

Production passes the 14,000 mark. Porsche enlarges the Zuffenhausen factory with a new multistory assembly operation.

1970

Porsche replaces the 912 with the 914, a lower-priced, mid-engine sportscar. The 914 offers either a Volkswagen four-cylinder engine or a Porsche six-cylinder engine (914/6).

1972

Porsche opens its Research and Development Center in Weissach, Germany. Ferry Porsche becomes chairman of the supervisory board of Porsche AG.

Brave New World (1975-1989)

1975

Porsche introduces 911 Turbo supercar in North America as a 1976 model. The 911 Turbo combines exotic car performance with luxury and everyday usability.

1976

Porsche replaces the 914 with the 924, a front-engine sports coupe. The car is powered by an Audi engine and built by Audi and features a rear transaxle for optimal weight distribution. Porsche becomes the first carmaker in the world to heat-galvanize steel car bodies, and Porsche cars come with a six-year guarantee against rust.

1977

Total Porsche production to date passes 300,000.

1978

Porsche introduces the 928. It is radically different from the 911 and features a front-mounted, liquid-cooled 240-horsepower V-8 engine. The 911 becomes the 911 SC, featuring a 3.0-liter engine and a host of enhancements.

1981

924 model joined by 924 Turbo. The 924 is Porsche’s most popular model and also a successful racecar.

1982

New 944 model based on 924 but with modified body and a Porsche-built four-cylinder engine.

1983

First 911 Cabriolet introduced. In the US, the Cabriolet outsells the Targa and quickly accounts for about one-third of 911 sales.

1984

Porsche Cars North America established with its headquarters in Reno, Nevada. Porsche AG goes public, with the Porsche and Piech families holding 875,000 shares of stock and 875,000 preferred shares listed for investors. 911 now known as the Carrera, featuring greater performance from a 3.2-liter engine.

1986

Porsche 944 is first car sold in US with both driver’s side and passenger airbags as standard equipment.

1987

250,000^th 911 built.

1989

Body production ends at the former Reuter plant. Production shifts to a new factory across the street. Porsche contract-builds the 500E high-performance sedan for Mercedes-Benz. The company will build more than 11,000 of these cars through 1995.

Returning to Roots (1990-1996)

1990

Porsche introduces the all-wheel drive 911 Carrera 4 and the rear-wheel drive 911 Carrera 2. The cars share just 15 percent of their parts with the previous 911. New Tiptronic automatic transmission available for the Carrera 2 provides choice between fully automatic shifting and clutchless manual shifting.

1993

Dr. Wendelin Wiedekin, head of production and materials management, becomes chairman of Porsche AG. Refocused on 911 development, Porsche introduces the final version of the air-cooled classic. The same year, Porsche unveils a concept for a mid-engine sportscar called “Boxster.” Overwhelming positive response persuades Porsche to develop the car, which will appear in 1997.

1995

Porsche discontinues its front-engine models, the 968 (the final evolution of the 944), and the 928.

1996

One-millionth Porsche built in July. The 911 Turbo features the all-wheel drive system from the 911 Carrera 4, dual turbochargers and intercoolers and 400 horsepower.

Toward a New Millennium (1997-2000)

1997

Boxster introduced with mid-mounted 201-horsepower, 2.5-liter engine. Porsche quickly responds to worldwide demand by establishing a second Boxster assembly site in Finland.

1998

Ferry Porsche dies at age 88. Porsche introduces the first 100-percent all-new 911 model since the first one in 1964. The new car breaks with 911 tradition by using a liquid-cooled engine — though it’s still a horizontally opposed six. The all-wheel drive Carrera 4 introduces the Porsche Stability Management system.

1999

Porsche confirms that it will build its new sport-utility vehicle in Leipzig, Germany. The vehicle, designed and developed by Porsche and shared with Volkswagen, is scheduled to debut in 2002.

2000

Boxster features larger 2.7-liter engine. Boxster S introduced with 3.2-liter, 250-horsepower engine. All-new 2001 911 Turbo introduced with an engine based on that of the GT1 racecar that won LeMans in 1998. Tiptronic S five-speed automatic transmission introduced as an option.

Porsche unveils the Carrera GT during the Paris Auto Show. Has a mid-engine, open-cockpit super car concept featuring a 5.5-liter, normally aspirated V-10 powerplant with speed in excess of 200 mph.

The New Millennium (2001 and beyond)

2001

The Porsche 911 GT2 debuts with top track speed of 195 mph. Carrera engines increased to 320 horsepower. Adopt the 911 Turbo headlight design and receive a newly shaped front end, widened rear end panel, and redesigned oval exhaust tailpipes.

2002

Porsche announces plans to produce the Carrera GT with a six-liter V10 engine. An all new 911 Targa and 911 Carrera 4S are introduced based on Porsche’s current 911 models.

2003

Porsche introduces Cayenne Sport Utility Vehicle as the Cayenne Turbo and Cayenne S. Boxster and Boxster S get power boosts from Porsche’s patented VarioCam(r) engine technology.

2004

Carrera GTSupercar and Porsche 911 GT3 arrive in U.S. Full line-up includes 911 Coupe, Cabriolet and Targa models, Boxster and Boxster S roadsters and Cayenne S and Cayenne Turbo sport utility vehicles. Special 40th Anniversary 911 and new V-6 Cayenne introduced.

2005

The all-new 911 Carrera and Carrera S debut with a familiar silhouette, but with more power and options. 911 Turbo S, available as a coupe or cabriolet, comes standard with 444 horsepower and Porsche Ceramic Composite Brakes. New Cayenne standard features, including Homelink, an electronically latching rear tailgate and a six-speed manual gearbox on the Cayenne with a V6 engine.

2006

At the Geneva Motor Show, Porsche shows the first series-production car with spark-ignition engine to feature a turbocharger with variable blade geometry (VTG) – the 2007 Porsche 911 Turbo. At Geneva, Porsche also introduced the new Porsche 911 GT3. The new 911 GT3 was equipped with a 3.6 liter naturally aspirated engine develops 415 hp, also shown at this time. At about the same time the Porsche Cayenne Turbo S is launched.

In an historic race at the third American Le Mans Series (ALMS), the Porsche RS-Spyder racing cars entered by the American Penske team took the first and second overall spots, marking the first time-but not the last-that a sport prototype race car in the LMP2 class beat all competitors. That year Porsche dominated the LMP2 class with seven series wins.

In August of 2006, Porsche introduces an updated and more powerful version of its famous Boxster and Boxster S roadsters. At about the same time, Porsche brings the standard version of the Cayman to market at a price of $49,400.

2007

The new 2008 Porsche Cayenne is unveiled to the public for the first time at the North American International Auto Show, the introduction marks the world debut of the more powerful and stylish generation of Porsche’s sport utility vehicle. Porsche also plans the launch in Frankfurt, Germany, of its top-of-the-line 911 Turbo Cabriolet, which offers an exhilarating 480 horsepower (60 horsepower more than its predecessor), Variable Turbine Geometry (VTG), and all-wheel drive. The market launch is September 8, 2007.

2008

On February 4 in the 200,000th Porsche Cayenne rolled proudly off the assembly line in Leipzig, Germany. The model was a Cayenne GTS, which was unveiled that month at the Chicago Auto Show and launched that spring. That same month, Porsche Cars Canada, which had previously been a part of PCNA, becomes a separate subsidiary called Porsche Cars Canada.

In March, PCNA celebrates 10 years of being in Atlanta. On June 8th, Porsche celebrates its 60th anniversary of a sports car carrying the Porsche name plate.

On the racing front in the U.S. the big news is that Porsche, with Penske Racing, takes the ALMS LMP2 Championship and Porsche wins the GT class in ALMS as well.

In October, Porsche launches the new 911 Carrera and Carrera S and their Cabriolet siblings that offer new breakthrough technologies, including direct injection and the highly advanced PDK transmission.

On November 19th, Porsche unveils the new, second generation and more powerful Cayman and Boxster models at the Los Angeles Auto Show. Sadly, on December 18th, PCNA mourned the passing of longtime public relations manager, Bob Carlson.

2009

On January 5th, Porsche releases the first photos of its first four-door sports sedan, the Panamera; the company also announces that the car will be unveiled for the first time at the Shanghai Auto Show that spring.

On January 31, the new Porsche Museum opens its doors to the public in Stuttgart-Zuffenhausen. Representing one of the most spectacular buildings every built by the company, the Porsche Museum serves to present the fascinating thrill and diversity of the Porsche brand to visitors from all over the world.

In February 20th, Porsche releases further details on it forthcoming Cayenne S Hybrid that will come with a sophisticated parallel hybrid system. The company also announces that the same system will come in the Panamera several year’s after its launch.

On April 9th, Porsche unveils the new 911 GT3 for the first time in North America.

On April 20th in Shanghai, Porsche officially unveiled the Panamera-the German carmaker’s first all-new, built-from-the-ground up vehicle in seven years. By June, final assembly of the Panamera is at full capacity at Porsche’s Leipzig facility.

In September, Porsche debuts the GT3 RS, GT3Cup Car, and 911 Turbo and 911 Turbo Cabriolet and 911 Sport Classic (not available in the U.S.) at the Frankfurt Auto Show.

On October 17th, the Panamera is launched to the U.S. market. At the L.A. Auto Show, Porsche reveals the exciting new Boxster Spyder.

2010

In February, Porsche begins selling the new Boxster Spyder. On March 1st, Porsche reveals the spectacular 918 Spyder concept at the Geneva Auto Show. In March Porsche begins selling the new 911 Turbo and the GT3. On June 5th, the V-6 powered 2011 Panamera and Panamera 4 went on sale in the U.S.. In June, Porsche begins selling its all-new Cayenne S and Cayenne Turbo.

On July 28, Porsche announces that it will build the 918 Spyder. One year after its international market launch, on September 10th, the Porsche Panamera reaches a production milestone of 22,518. Matthias Müller becomes the new Chief Executive Officer (CEO) of Porsche AG, officially, on September 29th. In October, Porsche Cars North America begins selling the V6-powered 2011 Cayenne.

As part of its 60th anniversary celebration of selling cars in the U.S., Porsche Cars North America conducts a My Porsche Classic Search and locates what it believes is one of the oldest Porsche’s sold in the U.S. – a lovingly restored 1952 Strawberry Red 356 Cabriolet. The My Porsche Classic Search also yielded the discovery of another distinguished and even rarer Porsche – a blue 1950 356 Cabriolet. This car is one of the very first series production 356s built in Stuttgart.

On November 1st, Porsche Cars North America begins selling its first hybrid production vehicle ever – the 2011 Cayenne S Hybrid.

2011

Porsche announces the Panamera S Hybrid and the Panamera GTS models. Porsche hosts Rennsport Reunion IV at Laguna Seca in California

2012

The new generation of the Boxster is announced. The second-generation Porsche Cayenne GTS and Turbo S are announced.

2013

Porsche celebrated 50 years of the Porsche 911 with a special anniversary model. The new generation of the Cayman is announced. The Porsche Macan S and Macan Turbo have their world premiere at the Los Angeles Auto Show.

2014

The Porsche 911 Targa debuts at the North American International Auto Show. For the first time, the Porsche Boxster and Porsche Cayman are offered as GTS models, which premiered at Auto China in Beijing.

The new generation of the Cayenne will be launched in four versions in the United States: Cayenne Diesel, Cayenne S, Cayenne Turbo, and the world premiere of the Cayenne S E-Hybrid, which is the first plug-in hybrid in the premium SUV segment. This model, together with the Panamera S E-Hybrid and the 918 Spyder, makes Porsche the world’s only car manufacturer to offer three plug-in hybrid models.

Porsche celebrated three world premieres at the Los Angeles Auto Show 2014. The 911 Carrera GTS, the Cayenne GTS, and the Panamera Turbo S Executive Exclusive Series, a special edition limited to 100 units worldwide.

Porsche Cars North America has a record sales year with 47,007 units.

2015

The new 911 Targa 4 GTS and Cayenne Turbo S are revealed at the North American International Auto Show.

Porsche opens the $100 million Porsche Experience Center and headquarters in Atlanta, Georgia.

The new generation Boxster Spyder is revealed at the New York Auto Show.

The Cayman GT4 and 911 GT3 RS models are announced.

The Porsche 918 Spyder production is completed.

Porsche takes the overall victory at Le Mans and holds Rennsport Reunion V at Laguna Seca in California.

2016

Porsche announces the 718 boxster and 718 Boxster S models.

The 911 R and 718 Boxster models debut at Geneva Motor Show.

Porsche announces the 718 Cayman and 718 Cayman S models.

Porsche founds the Digitization Competence Center.

Porsche launches a Digital lab in Berlin, Germany.

The 911 GT3 Cup Race Car and the Panamera 4 E-Hybrid debut in Paris.

Porsche opens a Motorsport headquarters and a second Experience Center in Carson, California.

The 911 RSR makes its debut at Los Angeles Auto Show.

2017

The One Millionth 911 rolls off the production line.

Porsche announces the Panamera Sport Turismo models.

Porsche debuts the third generation Cayenne in Zuffenhausen

2018

Porsche announces the official name of the first purely electric Porsche, the Taycan.

Porsche holds Rennsport Reunion VI at Laguna Seca in California.

Porsche debuts the eighth-generation Porsche 911 in Los Angeles, California

2019

Porsche debuts first fully electric vehicle, the Taycan

Porsche joins Formula E

PCNA expands monthly vehicle subscription plan, ‘Passport’ , following successful pilot program in Atlanta

PCNA achieves 10th consecutive year of annual sales growth

The 718 Cayman GT4 and 718 Spyder are revealed

The 911 GT3 celebrates its 20^th anniversary

2020

Porsche returns to the Super Bowl with a commercial called “The Heist” focusing on the new Taycan

The new 911 Turbo and Turbo S models celebrate their world premiere

The new 911 Targa models are introduced

Sporting a 4.0 liter naturally aspirated boxer engine, the 718 GTS 4.0 models expand Boxster and Cayman capabilities

2021

Marking the 25^th anniversary of the Boxster, a special 25 Years model is introduced based on the 718 Boxster GTS 4.0

The Taycan model line is expanded with the introduction of the rear-drive sedan, Cross Turismo and Sport Turismo models

Porsche achieves new Guinness World Records™ Title for Indoor Land Speed Record with a Taycan Turbo S

The Porsche Macan line-up receives significant updates for the 2022 model year

The new Cayenne Turbo GT sets a production-car lap record for SUVs on the Nuerbuergring Nordschleife

Available in Coupe, Cabriolet and Targa form, the GTS models complement the expanding 911 range

The new 911 GT3, also available with a Touring Package, celebrates its world premiere

Porsche Cars North America sets a new sales record with 70,025 cars sold in the United States

2022

A Taycan Cross Turismo enters the Guinness World Records™ book after setting a new benchmark for the greatest altitude change achieved by an electric car

Spending less than 2.5 hours charging on a trip crossing the United States, the Taycan breaks breaks the Guinness World Records™ title for coast-to-coast charging

Porsche adds to the Macan lineup with the unveiling of the Macan T

The 718 Cayman GT4 RS and the 911 GT3 RS debut

The 911 Dakar celebrates its world premiere at the Los Angeles Auto Show

The 911 Carrera T returns for the 992 generation

The limited-production 911 Sport Classic celebrates the return of the ducktail

Representing a special model for the U.S. market, the 911 Carrera GTS America Edition is announced

A Tribute to Carrera RS Package – exclusive to the U.S. market – is announced for the new 911 GT3 RS

The 911 Sally Special is auctioned for a record-setting $3.6 million at RM Sotheby’s Monterey auction, with every dollar of the sale price supporting children and families

PCNA surpasses 2021 sales with 70,065 vehicles delivered in 2022

2023

The new Porsche 963 enters its first endurance race at the 24 Hours of Daytona

Inspired by the 356, the Porsche Vision 357 design study takes a conceptual look into the future, kicking off the 75^th anniversary celebrations for Porsche as a sports car marque.

Rennsport Reunion 7 returns to Weathertech Raceway Laguna Seca in California from September 28 to October 1