The Morgan Motor Company is a British motor car manufacturer founded in 1909, Morgan continues to this day to hand-build premium sports cars with a classic design. The Morgan brand is synonymous of quintessential British craftmanship, elegance, performance and design. Morgan has a loyal and active owners’ community of “Moggies” with more than 5,000 members and 50 clubs globally. Morgan’s cars are sold in the UK, Europe, USA and the rest of the world including Japan and Australia. The Company is headquartered in Malvern, UK, where it continues to manufacture cars according to traditional techniques in its historical facility, which opened in 1914 and receives approximately 30,000 visitors each year. The Morgan Super 3 made its United States debut in 2023 September.

Morgan Motor Company Limited
Pickersleigh Rd, Malvern WR14 2LL,
United Kingdom

+44 (0) 1684 573104

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The Morgan Motor Company is owned by Italian investment group Investindustrial In March 2019, Investindustrial announced the acquisition of the company. Investindustrial is a global private equity firm focused on buyouts of mid-market companies in Europe and selectively in North America. It was founded in 1990 by Andrea Campanini Bonomi out of an industrial conglomerate.

investindustrial.com

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History

The Morgan Motor Company Ltd. was established in 1909 by H.F.S. Morgan with the design of the Morgan three-wheeler. A four-wheeled model began production in 1936, and Morgan cars have long become famous the world over for their unique blend of charisma, quality materials, craftsmanship and performance. The Morgan Motor Company is based in Malvern Link, an area of Malvern, Worcestershire and employs 163 people. Morgan produced 640 cars in 2007, all assembled by hand. The waiting list for a car is approximately six months.

The ethos at Morgan remains unchanged: all Morgan cars are coach built and subjected to continual development in order to meet current standards of safety and to offer the responsive thoroughbred performance with which our name is associated. The development of our model-range has taken the marque into the 21st Century, and today Morgan builds in excess of 1300 cars per year. The Aero 8, a major achievement for a small Company, was launched in 2000, and continual evolution of the Aero Range has seen the 8 joined by the dramatic Aero SuperSports and its fixed-head sibling, the Aero Coupe. In 2011 Morgan re-launched the Morgan 3 Wheeler, a modern interpretation of H.F.S. Morgan’s classic design. Our ‘Classic’ range continues to be our flagship vehicle – with models including the 4/4, the world’s longest-running production vehicle, and engine sizes ranging from 1600cc to 4800cc, these famous icons are the models perhaps most associated with Morgan.

Since 2011, the Morgan Motor Company and its related companies, (Aero Racing Limited and Morgan 3 Wheeler Ltd.) have been wholly owned divisions of Morgan Technologies, a company incorporated in late 2010.

H.F. S. Morgan began manufacture in 1910, The Morgan name made its very first public appearance at the Olympia Motor Show in 1910/ Two three-wheelers, both single seaters fitted respectively with 8 hp Twin and 4 hp Single cylinder J.A.P. engines, secured some orders, but it soon became apparent that for the vehicles to be universally popular they would have to become two-seaters. The Morgan Motor Company was formed as a private Limited Company in 1912 with the Reverend H.G. Morgan as Chairman and his son as Managing Director. The site of the first factory was on the Worcester road leading into Great Malvern

 

A brief history of the marque with highlights of the cars evolution

Although the first 4 wheel Morgan was introduced in 1936, the first Morgan ever was produced in prototype form in 1909.   Two single seater versions were exhibited at the 1910 Olympia Exhibition with J.A.P. engines, an 8 h.p. twin and a 4 h.p. single.

They were fast too. By 1925 a H. Bear covered a flying kilometre at 104.68 m.p.h. in an unsupercharged Morgan 1100 c.c. – a world record! Designed as a speed machine the three-wheeler was a success in competition, eventually being banned from racing against four-wheelers on the ground that it was unstable. In fact it was too fast for its class!
Production of the three-wheeler continued until 1951.

1938 Super Sport

Classic with its Matchless 990 c.c. 50-deg vee-twin, water cooled o.h.v. And all for £136 10s and £4 road tax.

1953 +4

One of the last “flat-rads”. Morganese for flat radiator. They introduced the “cowled” styling in 1954.  At the same time they also changed the engine to a 1991 cc Triumph TR2 unit producing 90 bhp. As was said at the time ‘the Morgan has joined the select company of 100 mph cars.’ By this time you would have paid a total of £829 17s 6d for your car which included British purchase tax of £244 17s 6d.  If you wanted a heater it would have cost you another £8 12s!

1959 4/4

The 4/4 Series II was introduced in 1956 equipped with an 1172 cc Ford Engine.  Acceleration figures where not that exciting at 0 to 60 mph in 29.4 seconds, but it was 9.5 seconds quicker than the similarly engined Ford Prefect.  A review at the time said ‘The Four-Four is a creature of compromise.  Main items on the debit side are performance which is not exciting in standard form, difficulty in getting in and out, the laborious hood mechanism and the lack of accommodation for luggage.’ Some new Morgan owners would probably say that not much has changed apart from the performance!

1991 Plus 8

The Plus 8 made its debut in 1968. Powered by a 3.5 litre V8 Rover producing 160.5 bhp at 5200 rpm. A report in the September issue of Autocar stated ‘If, as many still do, you think more than 4 1/4 inch of front suspension movement is cissy, that a quickly erected top and winding windows are effete, and that beat-proof synchromesh on all gears is a sign of moral decay, then here is a car for you.’ It was quick, in fact up to 60 mph it could beat the 4.2 litre engined Jaguar E Type of the time. It lost out at higher speeds, due to the superior aerodynamics of the E Type, but with a top speed of about 124 mph it wasn’t exactly slow!