Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers. Scion was a marque of Toyota and was available only in the United States and Canada. Scion was discontinued, Defunct: August 5, 2016

Scion’s mission was to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community

Archives

Scion Archive 3 (2015-2016)
Scion Archive 2 (2003-2014)

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