Plymouth automobile brand was officially discontinued by its parent company, Chrysler, in 2001. The discontinuation was due to a combination of factors, including a lack of product differentiation and declining sales. Some Plymouth models were subsequently rebranded as Chrysler or Dodge vehicles, and the last Plymouth to roll off the assembly line was a silver Neon LX in June 2001
The Plymouth automobile logo prominently featured the Mayflower sailing ship. The ship symbolized the Pilgrim settlers who sailed to Plymouth Rock in Massachusetts, tying the brand to the American story of endurance and reliability. The early versions showed the ship under full sail, often in a circular or oval emblem. Over its decades of production (1928–2001), Plymouth updated its logos to reflect the styling of the era.
The Pentastar: By the mid-1960s, the Chrysler Corporation began using its five-pointed Pentastar logo on all of its brand vehicles, including Plymouth.
Modernized wordmarks: In addition to the Pentastar, a more contemporary Plymouth wordmark was used on vehicles. The wordmark was sometimes paired with a stylized, more abstract version of the ship logo.
Final logo: A minimalist ship logo was used for the brand’s final model years in the late 1990s.