AFEELA is a electric vehicle brand from Sony Honda Mobility Inc., a joint venture between Sony and Honda. The company’s primary focus is to develop and sell premium electric vehicles (EVs), focus on mobility services, digital content, and connected technology with emphasis on software-defined vehicles, cloud-based systems, and subscription models. In January 2023, Sony Honda Mobility introduced its brand name: “Afeela” for its future line of electric vehicles (EVs).

AFEELA represents the “FEEL” that is at the heart of the mobility experience as envisioned by Sony Honda Mobility. It expresses the interactive relationship in which people “feel” mobility as an “intelligent entity” and mobility “feels” people and society using advanced technologies such as sensing and networks. The first AFEELA model, AFEELA 1, is scheduled to be officially released in California, USA in 2025.

Sony Honda Mobility of America Inc

Sony Honda Mobility of America Inc. is a US subsidiary of Sony Honda Mobility Co., Ltd. (SHM). SHM is a mobility tech company established in 2022 by Sony Group Corporation and Honda Motor Co., Ltd., with the purpose of “pursuing innovation with diverse knowledge and moving people.” and aims to lead innovation in the mobility industry. By combining the technologies, knowledge and development capabilities of both companies, we will develop and sell high-value-added mobility and provide mobility services together with various partners and creators.

Sony Honda Mobility Inc.

Sony Honda Mobility Inc. (SHM) is a joint venture between Sony Group Corporation and Honda Motor Co., Ltd., officially established in September 2022. Its mission is to revolutionize mobility by integrating Honda’s automotive expertise with Sony’s strengths in electronics, software, entertainment, and imaging technologies. Headquartered in Tokyo, Japan.

• Head Office Location: 9F Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo 107-0052
• Established: September 9, 2022
• Investment ratio: Sony Group Corporation 50%, Honda Motor Co., Ltd. 50%